Aaron Butler, director of field development at Domani Preneed and one of the keynote speakers at “Mastermind: Elevating Your Funeral Service Business to New Heights” on Sept. 11 in Philadelphia, Pennsylvania, recently sat down for a wide-ranging conversation with FuneralVision.com.
In the video interview, he shared what brought him back to deathcare after he left Precoa, noting that he was eager to apply some of the marketing strategies he’d learned from outside of the profession to help funeral homes.
“On this journey, I have been able to see that there is a way to treat people … and there is so much in terms of technology and marketing that we can learn from other industries and bring back to death care,” he said.
Domani is eager to work with funeral hoes that want to have a proactive preneed program and connect with new segments of the community, he said. “We work hard to help them expand market share,” he said.
He also highlighted some of the takeaways attendees of the Mastermind conference in Philadelphia will walk away with – he noted that his presentation will be hands on and interactive.
Watch the interview here or below.
Learn more about “Mastermind: Elevating Your Funeral Service Business to New Heights.”
