Funeral IQ, which is a joint venture between and Sympathy Brands, will be Sept. 20 at the Live! Casino & Hotel in Philadelphia, Pennsylvania … and if you take three minutes to watch this video, you may land yourself an incredible deal. (Just remember to email Tom Parmalee at after watching the video!)

The learning and networking workshop offers CEUs for funeral directors in many states, including New Jersey, Pennsylvania, Ohio and Maryland. Funeral IQ is also approved by the Academy of Professional Funeral Service Practice.

Speakers at Funeral IQ will include:

  • Dr. Amy Schiffman, a chief medical officer and the host of “Mastering Medicare,” will deliver a presentation titled, “Bridging Hospice and End of Life,” which will explore how funeral directors can better partner with hospice care agencies and caregivers.
  • Shane Pudenz, senior vice president of sales and marketing at Carriage Services, will focus on how to “Boost Your Preneed to At-need Ratio in 12 Months,” where he’ll share strategies to boost your preneed program and immediately add value to your business.
  • Welton Hong, the founder and CEO of Ring Ring Marketing, will deliver a session titled “Turning Challenges into Opportunities: Digital Marketing Amid Low Death Rates,” where he’ll highlight how firms are boosting market share even amid the “pull-forward effect” of the pandemic, which has slashed the death rate.
  • Chris Cruger, CEO of The Foresight Companies will provide a “Consumer Snapshot: Attitudes and Behaviors that Define Your Future.” Relying on insights from a comprehensive study, he’ll showcase how firms can better serve the changing wants and needs of families.
  • Michael Schimmel, the founder and CEO of Sympathy Brands, will deliver a session titled “Meeting People Where They Are: Using the Right Resources at the Right Time,” which will provide actionable insights on how to recognize opportunities to serve families through technology and ways to evaluate technology for your use in serving families. 

While these experts have a lot of wisdom and insights to share, you’ll also benefit from networking with your peers.

Funeral IQ includes a light breakfast, lunch as well as a cocktail hour the evening prior to the event – it is all included with the price of your ticket!

Get all the details on Funeral IQ.

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