Alan Creedy, one of the funeral profession’s most trusted consultants and the author of “Finish Well: An Exit Guide for Funeral Home Owners”, recently cleared time out of his schedule to shine a spotlight on his upcoming Blue Ocean Tour Workshop, May 12–14 in Minnesota, in an exclusive video interview with FuneralVision.com.
His three-day workshop will explore innovative “Blue Ocean” strategies through real-world, hands-on learning.
Participants will visit two funeral home models that have successfully created uncontested market space using different approaches:
Washburn-McReavy: With nearly 170 years of service in the Minneapolis market, Washburn-McReavy revolutionized industry expansion at a time when most independents operated just one or two locations. By breaking away from the traditional model, they established dominance with 14 funeral homes and four cemeteries—all while maintaining an exceptional level of service that sets a benchmark for the profession.
Cremation Society of Minnesota: In 1980, the Waterston family defied convention by developing a new market segment that traditional funeral homes were failing to reach. Despite industry skepticism, they built a thriving business that now serves over 5,000 families annually. With five locations, they have expanded their reach across Minnesota and western Wisconsin, demonstrating the power of strategic market differentiation.
In the video interview with FuneralVision, Creedy highlights the general framework of the event, as well as the powerful networking that takes place at his Blue Ocean tours.
He’s also excited about some important artificial intelligence training that is going to be a critical component of the upcoming Blue Ocean Tour.
Learn more about the tour – and sign up now as seating is limited.
Watch the video interview with Creedy on YouTube or below.
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