Batesville, a leading provider of burial, cremation and technology solutions to death-care professionals in North America, announced the appointment of Matt Wessel as vice president of its cremation business.
A 22-year veteran of Batesville, Wessel will lead the development and execution of the company’s cremation strategy, working with product managers, designers, engineers, and analysts to build and maintain a robust array of cremation urns, keepsakes, alternative containers, hardboards, remembrance jewelry, and memorialization products that provide the value that today’s families demand.
Wessel has served in a variety of strategy and marketing leadership roles at Batesville, including director of strategy, where he had responsibility for leading the company’s strategy management and business planning process. He was named director of strategic initiatives – cremation in 2022 and led a cross-functional team that has successfully reinvigorated the company’s cremation value proposition.
Under his leadership, Batesville has added several consumer-facing retail tools, as well as more than 150 new cremation products, including a collection of value-priced NewPointe cremation urns, new rental products, contemporary jewelry, and an exclusive line of artisan-made Rookwood ceramic pottery urns.
“Matt understands the unique challenges funeral homes face in serving cremation families, but also recognizes there are tremendous opportunities to help customers meet their business goals while providing meaningful experiences for families,” said Jenn Parvin, Batesville senior vice president and chief marketing officer.
Wessel received a BS in marketing from Clemson University and completed his MBA at Xavier University.
ABOUT BATESVILLE
Batesville is a recognized leader in the death care industry in North America, offering a comprehensive portfolio of burial and cremation products, memorialization options and innovative technology solutions. For more than 125 years, Batesville has supported licensed funeral professionals in helping families honor the lives of those they love. A history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped Batesville become – and remain – a market leader.
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