By Thomas A. Parmalee
Cadence, a leader in comprehensive digital aftercare solutions, recently announced the launch of a multilingual feature that includes a fully translated Spanish version of its platform.
This latest development empowers Spanish-speaking families to navigate essential tasks and responsibilities in their preferred language, ensuring that no one is left without the care and guidance they need during one of life’s most challenging moments.
With the United States on track to have the largest number of Spanish speakers across the globe by 2050, and with over 40 million Americans currently identifying Spanish as their first language, the feature marks a significant step toward expanding the reach of funeral homes’ aftercare services and meaningful support to a larger community, according to Cadence.
Offering aftercare solutions in Spanish, however, is just the beginning for Cadence, which is based in Canada.
“With French as the second most requested language from our partners, and it being one of the official languages of Canada, we have plans to offer our products in French at a future date,” said Amy Liebaert, marketing and communications coordinator at Cadence. “The accessibility of both languages ensures our services are available to a wider demographic of families when they need it most.”
Cadence developed its multilingual feature after assessing a need for additional language accessibility from partners, Liebaert said. “Spanish was our top requested language from our business partners in Canada and the United States, with French as a close second,” she said.
The Cadence team “worked tirelessly” to seamlessly incorporate this feature into its program, making it easy-to-use for all families accessing Cadence, she said. “As with any language, there are complexities around proper translations and nuances within dialects,” she explained. “To ensure a high-degree of accuracy, our team was supported by auto-translation from third-party SaaS and complemented by collaboration with native Spanish speakers. It’s been a rigorous process, and we are excited to officially release the multilingual feature to our partners and the families they serve.”
By providing a full aftercare solution in Spanish, funeral home partners are gaining a competitive edge in delivering compassionate, continuing care, according to Cadence.
“Not only can users seamlessly switch between English and Spanish, but their personalized guide of next steps, automated forms and notifications, and expert resources will all be presented in their chosen language,” according to a Cadence news release.
The introduction of the multilingual feature marks a major step in Cadence’s mission to bring simplicity to end-of-life care, the company states. With the new feature, Spanish-speaking families can feel supported, cared for and empowered throughout their post-loss journey, in the language that they are most comfortable with.
Growth Mode
Founded in 2020, Cadence has been continuously growing ever since, not only from a steady increase in partnerships, but also through meaningful initiatives and new features.
“The Cadence team is extremely active in the death-care community, attending numerous conferences, informational sessions, and gatherings throughout the year. Funeral professionals are at the heart of our business, and as their partners, we are dedicated to supporting them and the families they serve,” Liebaert said.
The company’s committed to bringing simplicity, clarity and compassion into navigating end-of-life affairs, Liebaert said. “It is vital that our service involves the necessary professionals to do so,” she said. “By partnering with both funeral homes and wealth managers, we are able to bridge the gap within estate planning and settlement, ultimately providing professionals with the tools to offer grieving families the support they deserve.”
Cadence remains committed to the business-to-business market. “With that said, we do offer our services via direct-to-consumer on a case-by-case basis,” Liebaert said. “Our hope is that individuals will receive access to Cadence conveniently through a trusted professional.”
Look out for more innovations from Cadence in the future.
“Our team is continuously introducing new features and making meaningful improvements to our products based on feedback from our partners and the families they serve,” Liebaert said. “There are many exciting projects in the pipeline that we’re excited to share in the near future. Stay tuned!”
Cadence will once again be exhibiting at NFDA’s International Convention this year in New Orleans. Stop by booth #2948 to say hello to the Cadence team.
Don’t miss this related story: Cadence Aims to Help Funeral Homes Provide Estate and Grief Services to Families.
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