By Welton Hong, founder and CEO, Ring Ring Marketing For years, Google Business Profile has been something funeral homes and cemeteries updated manually. You added your hours, uploaded photos, responded to reviews and listed the services you wanted potential families to see. That is changing. Google is increasingly using artificial…
Read MoreEvery cemetery wants to expand its reach online, but chasing the next viral post isn't the answer. A new article on CemeteryVision.com explains why long-term success on social media comes from showing up consistently with meaningful, community-focused content rather than trying to capture fleeting internet fame. The article features loads…
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By Welton Hong, founder and CEO of Ring Ring Marketing For years, online reviews have been treated as a marketing tool. Today, they're something much bigger. Reviews have become one of the primary signals that Google, artificial intelligence platforms and consumers use to determine which businesses deserve trust. When someone…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing For funeral homes and cemeteries, local search is no longer just a marketing tactic. It is often the first interaction a family has with your business during one of the most emotionally vulnerable moments of their lives. When someone searches…
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By Thomas A. Parmalee Funeral homes have long understood the importance of meeting families where they are. Today, that reality spans both physical and digital touchpoints — and according to Welton Hong, the founder and CEO of Ring Ring Marketing, success depends on integrating both. During an April 7 webinar,…
Read MoreBy Thomas A. Parmalee A funeral home or cemetery’s reputation is no longer defined solely by word-of-mouth. It is quantified, scored and publicly displayed — often before a family ever picks up the phone. That was the central message of a recent webinar led by Welton Hong, CEO of Ring…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing If you run a funeral home, one of the most important questions you should be asking is simple: When a family in my community experiences a death and searches online for a funeral home, do they find us? Today, the…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing At some point, nearly every funeral home owner asks the same question: Does anyone still care about the BBB seal? With Google reviews, social proof and online reputation now driving most consumer decisions, the value of an accreditation from the…
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By Welton Hong, founder and CEO of Ring Ring Marketing It started, as many things do today, with a phone call that felt slightly off. A funeral director recalls speaking with a family who had already “done their research.” They mentioned glowing online reviews — dozens of them — praising…
Read MoreBy Thomas A. Parmalee If you work in the deathcare profession, it’s challenging to decide where to spend your time and money. “The key is to stop trying to be everywhere and start investing where you can make the biggest impact,” according to Joe Weigel, the owner of Weigel Strategic…
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By Welton Hong, founder and CEO of Ring Ring Marketing In recent years, online reviews have become one of the most influential factors families consider when choosing a funeral home. In fact, multiple consumer studies show that most families read online reviews before making first contact — often during moments…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing Not long ago, a third-generation funeral home in the Midwest was struggling to attract new families through local search. His website looked polished, and the community had done business with his funeral home for decades. But when a family typed…
Read MoreBy Thomas A. Parmalee As competition intensifies and consumer behaviors shift, many funeral homes are discovering that doing “business as usual” is no longer enough to sustain call volume — or profitability. That was the key message from a recent webinar featuring Welton Hong, founder and CEO of Ring Ring…
Read MoreFuneralVision.com is offering several noteworthy URLs related to the death-care profession for sale. The following URLs are available: FuneralEducator.com CemeteryOptions.com CremationDeals.com CemeteryDeals.com Thomas Parmalee, founder of FuneralVision.com, said he's offering each URL at an affordable price -- $1,499 per URL. If someone wants to buy all the URLs, he is…
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