By Thomas A. Parmalee Funeral homes have long understood the importance of meeting families where they are. Today, that reality spans both physical and digital touchpoints — and according to Welton Hong, the founder and CEO of Ring Ring Marketing, success depends on integrating both. During an April 7 webinar,…
Read MoreBy Thomas A. Parmalee A funeral home or cemetery’s reputation is no longer defined solely by word-of-mouth. It is quantified, scored and publicly displayed — often before a family ever picks up the phone. That was the central message of a recent webinar led by Welton Hong, CEO of Ring…
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By Welton Hong, founder and CEO of Ring Ring Marketing If you run a funeral home, one of the most important questions you should be asking is simple: When a family in my community experiences a death and searches online for a funeral home, do they find us? Today, the…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing At some point, nearly every funeral home owner asks the same question: Does anyone still care about the BBB seal? With Google reviews, social proof and online reputation now driving most consumer decisions, the value of an accreditation from the…
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By Welton Hong, founder and CEO of Ring Ring Marketing It started, as many things do today, with a phone call that felt slightly off. A funeral director recalls speaking with a family who had already “done their research.” They mentioned glowing online reviews — dozens of them — praising…
Read MoreBy Thomas A. Parmalee If you work in the deathcare profession, it’s challenging to decide where to spend your time and money. “The key is to stop trying to be everywhere and start investing where you can make the biggest impact,” according to Joe Weigel, the owner of Weigel Strategic…
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By Welton Hong, founder and CEO of Ring Ring Marketing In recent years, online reviews have become one of the most influential factors families consider when choosing a funeral home. In fact, multiple consumer studies show that most families read online reviews before making first contact — often during moments…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing Not long ago, a third-generation funeral home in the Midwest was struggling to attract new families through local search. His website looked polished, and the community had done business with his funeral home for decades. But when a family typed…
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By Thomas A. Parmalee As competition intensifies and consumer behaviors shift, many funeral homes are discovering that doing “business as usual” is no longer enough to sustain call volume — or profitability. That was the key message from a recent webinar featuring Welton Hong, founder and CEO of Ring Ring…
Read MoreFuneralVision.com is offering several noteworthy URLs related to the death-care profession for sale. The following URLs are available: FuneralEducator.com CemeteryOptions.com CremationDeals.com CemeteryDeals.com Thomas Parmalee, founder of FuneralVision.com, said he's offering each URL at an affordable price -- $1,499 per URL. If someone wants to buy all the URLs, he is…
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By Rick Gershman, Vice President of Messaging and Content for Ring Ring Marketing A chainsaw is a wonderful tool. It’s the best one for the job, by far, when you need to remove tree limbs or turn those severed limbs into firewood. Used carefully and correctly, it’s a key component…
Read MoreBy Thomas A. Parmalee Angela Human and Autumn Rothermel met for the first time a couple years ago at a digital marketing agency. “We discovered a shared passion for serving the funeral profession with integrity and innovation,” Human said. “While we valued our experience there, we found a deeper alignment…
Read MoreBy Thomas A. Parmalee With 2025 now in full swing, FuneralVision.com recently reached out to Courtney Gould Miller, president of commercial markets at Tribute Technology, to get her thoughts on the year we just finished – as well as her insights on what funeral homes, crematories and cemeteries need to…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” continued drilling down into market research and what it means for funeral homes on their latest episode. Much of their discussion was related to online pricing, as they observed that…
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