FuneralVision Rides A Wave of Success as it Rebrands

FuneralVision has ridden a wave of success and transitioned from being located at to -- just nine months after being introduced to the death-care profession. Thomas A. Parmalee, the founder of the site, said the move makes sense. "When I started the site, I wanted to come up…

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Remember It’s Not Only About You

By Joe Weigel, owner, Weigel Strategic Marketing It’s not unusual for some funeral home owners to have healthy egos.  Guiding a small business like a funeral home through the never-ending ups and downs takes great confidence. Unfortunately, in some cases, egos can inflate into so much self-confidence it impedes short–and long–term…

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@need Marketing Seeks to Show That 1 + 1 = 3

By Thomas A. Parmalee When you get good enough at something, that’s usually an invitation for being asked to move out of your wheelhouse. And that’s what happened at The Outlook Group, which was founded by Charles Anderson and became one of the most effective preneed marketing firms in the…

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