FuneralVision has ridden a wave of success and transitioned from being located at FuneralVision.org to FuneralVision.com -- just nine months after being introduced to the death-care profession. Thomas A. Parmalee, the founder of the site, said the move makes sense. "When I started the site, I wanted to come up…
Read MoreBy Thomas A. Parmalee Liza Altenburg, the sales manager at Oakview Cemetery and Acacia Park Cemetery, both of which are owned by Park Lawn Corp. and located in Michigan, recently published the book that she wish she had when she first her journey in the death-care profession: "Selling with Sensitivity:…
Read MoreBy Thomas A. Parmalee Welton Hong, the founder and CEO of Ring Ring Marketing, started his company as a side hustle when he was a staff engineer at Oracle. If you sit down to enjoy a meal with Welton, as some funeral professionals have been known to do, he’ll tell…
Read MoreBy Thomas A. Parmalee It’s been over eight years since Legacy.com bought Tributes.com, but John Heald is still doing what he’s always done – looking out for funeral homes. Heald, a co-founder of Tributes.com, is one of those rare people who has managed to help start a company and stay…
Read MoreBy Thomas A. Parmalee Karen Golden-Osborn is celebrating her twentieth anniversary as the founder of Future Planning Services, which helps independent funeral homes with preneed marketing. “We have, in essence, been helping independent funeral homes connect with their community on a proactive basis,” she explained. “These efforts over the years have…
Read MoreBy Michael Anderson, head of @need Marketing You may have wondered: Is there a difference between a “mortuary” and a “funeral home?” Why do some death-care providers call themselves one or the other? There are many who think they know the answer, but the truth may not be so clear-cut.…
Read MoreBy Thomas A. Parmalee Before he entered the organ and tissue donation field, Logan Miller was a coroner’s investigator who relied on funeral home partners for removals, transportation and cooling. “I have always understood the personal sacrifice that funeral directors make, so that a family feels like they are the…
Read MoreBy Thomas A. Parmalee The man who'll be remembered for playing a large part in how funeral homes present merchandise and who was recently named the International Cemetery, Cremation and Funeral Association’s Educational Foundation’s Lasting Impact Award Winner is a certified public accountant and not a licensed funeral director or…
Read MoreBy Joe Weigel, owner, Weigel Strategic Marketing It’s not unusual for some funeral home owners to have healthy egos. Guiding a small business like a funeral home through the never-ending ups and downs takes great confidence. Unfortunately, in some cases, egos can inflate into so much self-confidence it impedes short–and long–term…
Read MoreBy Thomas A. Parmalee When you get good enough at something, that’s usually an invitation for being asked to move out of your wheelhouse. And that’s what happened at The Outlook Group, which was founded by Charles Anderson and became one of the most effective preneed marketing firms in the…
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