Rachel Moring Launches NextGen Legacy Planning

By Thomas A. Parmalee Rachel Moring grew up with an awareness of the funeral profession, since her father was in the preneed business. “My mother worked in real estate,” she said. “We were always surrounded by sales and self-motivated individuals.” She knew she wanted to pursue a career in business,…

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Global Atlantic and Service Corporation International Form Groundbreaking Partnership in Preneed Insurance

Global Atlantic Financial Group, a leading insurance company meeting the retirement and life insurance needs of individuals and institutions, announced a 10-year partnership with Service Corporation International , positioning it to become the preferred provider of preneed insurance for North America's largest provider of funeral, cremation and cemetery services, according…

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Cairn Partners: Not Just a Preneed Marketing Company

By Thomas A. Parmalee Chris Rose, founder and president of Cairn Partners, wants to make one thing clear: He does not run a preneed marketing company. “We work in the death-care profession and work with independent, family-owned funeral homes and cemeteries to help them defend, grow and protect market share,”…

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How to Build Trust with Consumers to Boost Preneed Sales

By Bill Williams, president and CEO of Funeral Services Inc. Trust is at the heart of every strong, lasting relationship. For funeral directors and cemeterians, it will be the deciding factor in earning new business, especially from the next generation of consumers planning to purchase preneed services. In today’s increasingly…

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