Global Atlantic Financial Group, a leading insurance company meeting the retirement and life insurance needs of individuals and institutions, announced a 10-year partnership with Service Corporation International , positioning it to become the preferred provider of preneed insurance for North America’s largest provider of funeral, cremation and cemetery services, according to a news release.

This preferred partnership provides Global Atlantic the opportunity to significantly grow its preneed business.

“We are pleased to deepen our relationship with the team at SCI,” said Rob Arena, co-president of Global Atlantic. “Our commitment to protecting and helping families during some of the most difficult moments of their lives will be heightened by this new partnership, allowing us to serve more customers in their time of need with greater product enhancements and innovation. We look forward to the strengthened possibilities that our joint collaboration will bring.”

The partnership creates an unparalleled opportunity to serve families across North America. SCI serves more than 600,000 families each year through its diverse portfolio of over 1,900 locations across 44 U.S. states, the District of Columbia, and Puerto Rico.

SCI’s Chairman and CEO, Tom Ryan, said, “We are pleased to name Global Atlantic as our preferred preneed insurance provider, and look forward to a long and collaborative partnership.”

The partnership also functions as a model for the preneed industry, implementing digital developments that will make for a seamless customer experience.

“These advances will usher in new efficiencies well beyond industry norms, easing the administrative burden on the customer with streamlined processes,” said John Walls II, preneed business development for Global Atlantic. “This relationship will allow us to be better stewards in the industry, serving all clients with better technology and support.“

To assist with a significant increase in preneed business activity, Global Atlantic has established a comprehensive operational readiness plan, including new features to support customers, such as electronic claim submissions, and the addition of new jobs across its Batesville, Des Moines and Hartford offices. Global Atlantic’s new partnership with SCI adds to its existing core preneed business. The firm remains committed to providing those core preneed policyholders and the funeral homes they support with the strategic planning and tactical assistance they are accustomed to.

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