Greg Rollings (pictured at top), the founder of Rollings Funeral Service, recently announced that he will transition into the role of chairman of the board, handing off day-to-day operations of the company to Bob Page, who joined the company as chief operating officer at the end of 2023.
The move comes just a few months after Rollings Funeral Service strengthened its financial foundation with a significant infusion of equity by Vineyard Capital Partners, a financial partner of RFS since the beginning.
This additional capital positions the company for ongoing growth and success in a constantly evolving industry, ensuring RFS can continue to provide excellent service to the families it serves. It also allows Rollings to have a pathway to retirement while securing the long-term mission of RFS, which has been at the core of the company since the beginning – private ownership.
This strategic transition represents a significant milestone for RFS, a company that Rollings and his wife, Debbie, established 22 years ago. Over the years, it has grown into one of the nation’s most respected private funeral home operators, currently serving over 12,000 families each year.
Although Rollings will no longer handle day-to-day operations, he will remain actively involved in shaping the company’s strategic direction and provide guidance to Page. As the largest individual owner of RFS, Rollings’s dedication to the company’s mission remains unwavering.
In addition, Rollings will continue to work with the acquisition team to grow the company. RFS has always had a mission to help funeral home owners sell and still remain privately owned; this concept has been fundamental to RFS since 2002 and will continue.
In a heartfelt expression of gratitude, Rollings acknowledged the hard work, dedication, and commitment of every RFS team member. He expressed his complete confidence in the team’s ability to continue the company’s mission and thrive, underscoring his unwavering support for their shared objectives.
Rollings praised Page, and said the future of the firm is shining bright with him at the helm.
“I first met Bob 30 years ago and have watched and admired his accomplishments throughout the industry,” Rollings said. “I feel terrific knowing that our businesses will have his operational leadership at the helm.”
About Rollings Funeral Service
Rollings Funeral Service was founded by Greg and Debbie Rollings over two decades ago and is one of the nation’s most respected private funeral home owners. The company continues to actively expand through acquisition.
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