Kelly Kohut, regional vice president of Partnership Development at Precoa, and Jenny McClanahan, creative director of @need Marketing, will return to the stage at this year’s National Funeral Directors Association Professional Women’s Conference in Savannah, Georgia, to speak on the topic of consumer change and how it will impact funeral planning and purchasing.
Attendees of the 2022 Professional Women’s Conference in Miami Beach may remember the powerful message shared by Kohut and McClanahan, “Experience Matters: The Secret Engine Behind the Most Meaningful Innovations.” The talk included an in-depth discussion of how innovations in the funeral profession come about, the significance of the customer journey, and the advantages of proactive marketing. Visit Precoa’s website to read an interview with Kohut and McClanahan discussing their thoughts on the conference and giving further insight on the topic of innovation: https://www.precoa.com/insights/nfda-pwc.
In the two years since that engaging exploration, Kohut and McClanahan have continued to keep their finger on the pulse of the profession and are back to share their insights, this time focused on the changing consumers themselves. Primary topics within the presentation will include understanding tomorrow’s customers, effectively navigating ongoing change, and delivering authentic experiences.
“We’re so excited to come back and connect with the amazing women of this profession,” says Kohut. “Every time I leave this conference, I come away feeling so inspired and grateful to be among such talented and skilled human beings.”
“Kelly and I both have such a passion for this profession, and we have loved watching the women within it grow stronger in confidence and influence over the years,” says McClanahan. “It’s so empowering to feel the energy there, and I’m so honored to be there with Kelly again and discuss one of our favorite topics.”
Read the full recap of Kohut and McClanahan’s 2022 presentation on @need Marketing’s LinkedIn page.
@need Marketing is a full-service agency that supports funeral homes’ complete offline and online marketing needs. With custom creative, buzzworthy public relations, data-driven campaigns, show-stopping videos, and effective online marketing strategies, they help funeral service providers reach more families and become their community’s go-to funeral home. Learn more at atneedmarketing.com.
Precoa is the incredibly effective way to 2x your preneed. Through our marketing and sales program called ProActive Preneed, funeral homes can breathe a sigh of relief. We take the burden of preneed off your shoulders and give you the competitive edge of more leads, more appointments, more prearranged funerals, and phenomenal preneed experiences that leave a lasting impact on families. To learn more, please visit Precoa.com.
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