When you come to Mastermind, you’ll walk away with a full toolkit of strategies to build market share, boost the value of your business and connect with families in a more meaningful way than ever before.
Visit www.MastermindFuneral.com to learn more about the event – or just click on the events tab on FuneralVision.com.
The event, which is hosted by FuneralVision.com, will be held on Thursday, Sept. 24, at the Live! Casino & Hotel in Philadelphia, Pennsylvania. Continuing education units are being sought from the Academy of Professional Funeral Service Practice and numerous individual states.
“Our robust programming and networking opportunities will help funeral professionals learn from each other and outpace competitors,” said Thomas Parmalee, founder of FuneralVision.com. “Be sure to reserve your seat soon – they’re going to fill up fast!”
The experts speaking at Mastermind will cover a variety of topics. Walk away knowing how to:
- Identify key customer touchpoints to increase engagement and trust.
- Recognize critical moments in the family journey and create meaningful connections that build loyalty and trust.
- Leverage consumer insights and emerging data trends to refine services.
- Explore insights from the latest edition of Homesteaders’ exclusive Preneed Motivators consumer research.
- Adapt offerings to meet the evolving preferences of multiple generations making end-of-life decisions.
- Turn exceptional service into a powerful reputation advantage in your market.
- Expand visibility through modern digital marketing strategies, including social media, search optimization and targeted advertising.
- Leverage the power of AI to streamline processes and provide more value to families.
- Apply lessons from pastoral care to improve the relationship your funeral home has with clergy members.
These takeaways will help attendees walk away with actionable insights they can apply directly to enhance their funeral home or crematory business.
Speakers include:
Chris Cruger, the CEO of Foresight, a premier consulting firm specializing in the funeral and cemetery profession, will deliver a presentation titled “The Funeral Consumer H(as Changed. Have You?”
Welton Hong, founder and CEO of Ring Ring Marketing and the secret weapon behind some of the deathcare profession’s highest volume firms, will deliver a presentation titled “The 2027 Marketing Playbook for Funeral Homes.”
Rev. Christopher Monturo, a priest of the Archdiocese of New York who serves as pastor of Sacred Heart–Our Lady of Pompeii Parish in Dobbs Ferry, New York , will share insights from working with Frank E. Campbell Funeral Chapel and planning and/or attending high-profile funerals, in a presentation titled “Lessons on Grief, Ritual, and Collaboration from a Priest Who Knows the Profession.”
Nick Williamson, director of customer care at Carriage Services, who leads the company’s Passion for Service initiative — championing empathy, service excellence and recovery strategies that create premier experiences for the families they serve, will deliver a presentation titled, “Excellence Without Compromise: How to Deliver Ritz-Carlton-Level Service in Funeral Care.”
Terri Bordenkircher, who has more than 30 years of experience in the preneed funeral and insurance profession and is a regional director at Homesteaders Life Company, will deliver a presentation titled “Understanding Consumer Motivations: Key Findings from Homesteaders’ Preneed Motivators Report.”
Bonus Panel to Cap the Day
The final session of Mastermind will feature three pioneering founders — Effie Anolik of Afterword, Rehan Choudhry of Chptr and Nicholas Allan of Celebrate Life Co. They will pull back the curtain on their entrepreneurial journeys in “Founder Journeys: Building the Future of Deathcare Through Technology.”
Each panelist will deliver a concise, insight-rich presentation exploring how they identified opportunity within a traditionally slow-to-change profession, leveraged technology to meet evolving consumer expectation and navigated the complexities of building solutions for funeral homes, cemeteries, and families.
Following their presentations, they will answer questions from Mastermind attendees, diving deeper into topics such as product-market fit, scaling operations, customer acquisition and the realities of innovating in deathcare.
Reserve Your Seat Early and Save Money – Plus, Score a FREE Ticket to the Phillies/Brewers Game!
Located in Philadelphia, the Live Casino & Hotel – Philadelphia is a 4-minute walk from Citizens Bank Park, and the Phillies are scheduled to play the Brewers on Sept. 23, shortly after the Mastermind cocktail hour ends.
The first 20 conference registrants who arrive at the cocktail hour and request a ticket to the ballgame will join the group in the Mastermind section, where they can continue business conversations and build connections that last.
Register for Mastermind before July 30 and pay only $199. After the early-bird offer expires, everyone pays $349.
Reserve your hotel room at the special Mastermind rate.
Mastermind would not be possible without our generous sponsors, including our exclusive Diamond Sponsor, Foresight; our Platinum sponsors, Homesteaders Life Company and OneRoom, and our Gold sponsors, Carriage Services, ASD – Answering Service for Directors, Cremation Air and Ring Ring Marketing.
Don’t miss your chance to join your peers and move your business forward by signing up for Mastermind.
Visit www.MastermindFuneral.com to learn more about the event – or just click on the events tab on FuneralVision.com.
