@need Marketing is excited to announce that it has joined the esteemed members of Selected Independent Funeral Homes. As a full-service agency that specializes in supporting the needs of funeral homes and cemeteries across the U.S., the team at @need feels that Selected is the right place to be.
Serendipitously, @need’s business development representative, Daniel Hug, began his career in the funeral profession working as a membership development director for Selected. His intimate knowledge of and affinity for the organization was instrumental in the decision to prioritize membership in the group.
“I have such fond memories of my time at Selected,” says Hug. “The relationships I forged there and the connections I witnessed among members were unforgettable, and I truly believe in what they are doing for the funeral profession as a whole. I was absolutely delighted to help facilitate @need’s induction into this wonderful group of people who care so much about the important work they do.”
Even before Hug came to @need Marketing in 2023, the agency had goals to become a member of Selected. As someone who grew up in a family-owned and operated funeral home, Michael Anderson—president of @need Marketing—always felt drawn to the mission and purpose of the organization.
“Joining Selected was a milestone I’d always hoped we’d reach,” says Anderson. “We have the pleasure of working with the compassionate people at independent funeral homes every single day, and so to join their inner circle and hopefully provide real value is an honor for us.”
“We’ve been working with the iconic Selected logo for many, many years through the custom creative work we do for our partners,” says Jenny McClanahan, creative director at @need Marketing. “It feels so special to finally dive in beyond the logo and rub shoulders with the incredible people behind it.”
Ultimately, the choice to join Selected was a very intentional one for the @need agency. Like the funeral profession itself, the marketers feel that Selected is rich in both history and initiative and are proud to now claim membership to that venerated group.
For more information, please contact Michael Anderson.
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@need Marketing is a full-service agency that supports funeral homes’ complete offline and online marketing needs. With custom creative, buzzworthy public relations, data-driven campaigns, show-stopping videos, and effective online marketing strategies, they help funeral service providers reach more families and become their community’s go-to funeral home. Learn more at atneedmarketing.com.
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