@need Marketing has expanded its core team, appointing Becky Hart as the company’s newest account strategist.
Working under @need’s longtime manager of account strategy, Faith Bennett, Hart will contribute to one of the agency’s key offerings: comprehensive, data-driven marketing strategies for their funeral home and cemetery partners.
In her role, Hart will work closely with Bennett and the team’s account managers to craft bespoke marketing strategies for @need’s nation-wide network of partners, helping them reach more families by boosting visibility and inspiring trust. A veteran of content strategy, Hart is no stranger to the tactics @need specializes in, including pay-per-click advertising, Google’s Local Service Ads, search engine optimization, display advertising and geofencing, social media, public relations, print advertising, and more.
As a newcomer to the funeral profession, Hart will bring a fresh perspective to the table, though she can empathize with the experience of the families @need’s partners serve.
“Apart from the impact I know I can have as a strategist, I was drawn to @need Marketing by the commitment we make to our partners,” she said. “We say that we handle your marketing strategy and creative so that those in the funeral profession can focus on serving families. Having been on the family side of the table, I appreciate the challenging work funeral directors do every day. If my role can even tangentially help a family through one of their most difficult times, then I can feel good about what I do.”
Hart is an alumna of the University of Cincinnati, where she earned bachelor’s degrees in communications and Spanish, as well as Ball State University, where she earned her master’s degree in public relations. Combined with her experience from her previous role as a content marketing strategist at Seven Corners, where she improved organic search traffic for the company by 116%, Hart is well positioned to maximize the impact of partners’ marketing strategies.
“This is not a role that just anyone can fill,” said Michael Anderson, president of @need Marketing. “Our account strategists are at the beating heart of what we do, and our partners place immense trust in them. Becky brings that priceless combination of good intuition, sharp reasoning skills, and an empathetic heart. We’re so excited to see what she’ll do with them as a member of the @need team.”
“Already in my short time with @need Marketing, I’ve been blown away by the colleagues and partners I’ve met,” Hart commented. “Their dedication and keen intelligence are like no other. I’m excited to bring my own expertise to the table while continuing to learn from such outstanding professionals.”
@need Marketing is a full-service agency that supports the complete offline and online marketing needs of funeral homes and cemeteries nationwide. With custom creative, data-driven campaigns, show-stopping videos, and effective online marketing strategies, they help funeral service providers reach more families. Learn more at atneedmarketing.com.
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