@need Marketing, a full-service marketing agency specializing in the funeral home and cemetery profession, is pleased to announce the addition of Eric Marasco (pictured at top) as senior manager, account strategy. Marasco brings more than two decades of experience in brand strategy, digital marketing, and client development, and will play a key role in helping @need’s growing roster of funeral home and cemetery partners run stronger, more results-driven businesses.
A graduate of Butler University, Marasco began his career in sales in 1996 before transitioning into marketing some 22 years ago. Over the course of his career, he has built deep expertise in strategy, brand development, content, and digital marketing, growing into senior-level roles while also serving his community through development work for the Catholic Church and mentoring high school students, experiences he credits with sharpening his ability to listen well, meet clients where they are, and inspire meaningful action.
“We’re excited to welcome Eric to the @need team,” said Michael Anderson, president of @need Marketing. “He brings a rare combination of strategic depth, genuine relationship-building instincts, and a clear passion for helping business owners grow. Those qualities translate directly into what our funeral home and cemetery partners need, and what we are always looking to bring to the table.”
In his new role, he will work closely with @need’s partners to develop and execute custom marketing strategies, deepen client relationships, and help funeral home and cemetery owners better connect with the families they serve.
“What drew me to @need was the people and the mission,” said Marasco. “Helping funeral home owners run stronger businesses so they can better serve families during some of the most difficult moments of their lives — that is meaningful work. I am genuinely excited to bring everything I have built over two decades to serve these owners well, and to keep learning from a team that knows this profession deeply.”
About @need Marketing
@need Marketing is a full-service agency that supports funeral homes’ and cemeteries’ complete offline and online marketing needs. With custom creative, buzzworthy public relations, data-driven campaigns, show-stopping videos, and effective online marketing strategies, they help funeral service providers reach more families and grow their market share. Learn more at atneedmarketing.com.
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