The National Funeral Directors Association and Remembering A Life, its consumer education initiative, have launched Preserving Your Legacy, One Piece At A Time, the association announced.
As part of the association’s continued efforts to connect directly with consumers, it has tapped psychologist Katarina Blom (pictured at top), star of the Peacock program “The Gentle Art of Swedish Death Cleaning,” to share guidance on how to help a Americans evaluate their personal possessions to decide what to keep, sell or give away – all while processing the memories behind meaningful items to help their legacy live on for generations.
This multifaceted campaign includes:
- Public relations efforts –Â see the news release about the campaign here.
- A blog on the Remembering A Life website.
- A Remembering A Life podcast episode.
- Remembering A Life and Katarina Blom will be sharing content on their Facebook and Instagram social media profiles.
“We’re very excited about this initiative and hope it will create positive media exposure for NFDA, Remembering A Life and the funeral service profession; further, we are optimistic that it will help us to educate consumers about the value of remembering loved ones and that funeral directors play in doing so,” said Jessica Koth, NFDA’s director of public relations.
