By Thomas A. Parmalee

National Guardian Life Insurance Co. – known ubiquitously throughout the profession as simply “NGL” – continues to make some big moves.

On the heels of hiring industry stalwart Tim Fish as a regional vice president and naming Kenn Peterson vice president of business and lending development, it has made hired another well-known death-care professional in the regional vice president role: Kimberly Price.

Just months ago, the company named Kim Shaul, its longtime senior vice president and general counsel, as its interim president and CEO. It also recently promoted Jerie Olson to vice president of operations.

Multiple death-care professionals have already reached out to FuneralVision commenting on the various moves, with one funeral director noting, “It seems NGL has some plans in mind.”

Price is thrilled to be joining the NGL team.

“I am thrilled to join such a dynamic company and sales team!” she said. “NGL’s rich history, excellent products and dedicated customer service all combine to offer families a superior and valuable product. I am proud to join the team and look forward to further developing partner relationships.” 

Price was a partner and the longtime vice president of sales of Memory Glass. She was also the first employee of Prime Succession and served in many capacities of executive support and office administration. She also worked for The Forethought Group (now Global Atlantic). With a Bachelor of Arts in criminal justice from Indiana University, she comes to NGL armed with 30 years of experience in the death-care profession – and a vast collection of industry contacts.

“We are excited for Kim to join our sales and business development team!” said Jennifer Kaset, vice president, sales and business development at NGL. Her expertise in sales, marketing, team building and strategic planning in the funeral home profession are a great benefit for the partners we serve. Her experience will strengthen our support and enhance NGL’s overall commitment to drive preneed growth as she continues to build strong relationships in the industry.” 

In addition to her work experience, Price has made it her mission to advance various causes in the profession, including serving as the tournament director for The Memorial Classic Golf Tournament for the past 30 years. She will continue to carry out her duties as tournament director. She is also the supplier liaison to the board of directors for the Cremation Association of North America.

 Price lives in Tampa, Florida and has three children and four grandchildren. She is active in her church and her interests include fitness, decorating, reading and spending time with her family.

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