If you enter “Private Label Caskets” into Google, you may stumble upon something that might be news to you: The company is closing.
The all-important Google Business listing on the right-hand margin of Google notes that the company is “permanently closed” as per the image at the top of this article.
If you visit the company website, it provides additional details:
For more than 17 years, Private Label has had the privilege of partnering with funeral home owners like you nationwide. This work has been grounded in a deep commitment to helping fellow funeral professionals find cost effective alternatives for caskets, urns, and furniture.
Candid Assessment of Global Challenges
Recent global economic volatility and newly imposed tariffs—especially those impacting imported steel, wood, and caskets—have dramatically increased product costs. These conditions make it increasingly difficult to guarantee affordable, stable pricing and dependable supply.
To maintain the trust and support built over the years, Private Label has thoroughly explored strategic alternatives. After carefully evaluating options like nearshoring and U.S. sourcing, we’ve decided the best path is to wind down Private Label’s operations effective 12/31/2025. This decision is designed to shield your business from future global shocks and secure your success for the long term.
Service Continues Until Inventory is Depleted
We need your support and will serve you as always. Private Label still has a large inventory; you may wish to order a larger supply than you have in the past because we plan to keep prices low.
Bittersweet, But Let’s Move Forward
We deeply appreciate your trust in our partnership. As we transition, we are looking to shape a relationship with a domestic manufacturer. We have historically competed with the domestic suppliers, but times have changed. We are negotiating pricing for you to consider in the months ahead. More will be communicated as details are confirmed.
As we wind down Private Label, we encourage open conversations with our team. Please share your needs and challenges so we can help identify supply methods that bridge any gaps and ensure a smooth transition. Thank you, sincerely, for your ongoing partnership, your trust, and your dedication to the families we have served. We remain committed to supporting every partner through this transition and ensuring your business’s future success.
With sincere gratitude,
Your Private Label Team
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