Shane Pudenz, senior vice president of sales and marketing at Carriage Services, recently sat down with to share a sneak preview of what he’ll be speaking about at Funeral IQ, Sept. 20, at the Live! Casino Hotel & Resort in Philadelphia, Pennsylvania.

Pudenz will deliver a presentation titled “Boost Your Preneed to At-Need Ratio in 12 Months,” in which he’ll explore how to:

  • Educate families about the benefits of prearranging.
  • Build a preneed program that adds stability to your funeral home.
  • Boost the value of your business by making your preneed program more robust.
  • Offer value-added services to cremation families who want to prearrange while also locking in more traditional services before the cremation rate ticks up even further.

In the interview, he also shares what led him to join Carriage Services and what he loves most about working for the company.

At the event, which includes a cocktail hour and lunch with registration, Pudenz will be teaming up to share insights with:

  • Chris Cruger, CEO of The Foresight Companies.
  • Welton Hong, the founder and CEO of Ring Ring Marketing.
  • Dr. Amy Schiffman, a hospice care expert and the co-host of the “Mastering Medicare” podcast.
  • Michael Schimmel, CEO of Sympathy Brands.

Sign up for Funeral IQ by June 15 to SAVE $100 off your registration.

Watch the interview.


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