In a recent episode of Two Guys and a Question, industry veterans Alan Creedy and Danny Jefferson tackled a deceptively simple topic with major implications for funeral home operators: the tendency to “step over dollars to pick up nickels.” The conversation centered on how funeral homes, particularly multi-location firms, often…
Read MoreBy Alan Creedy Funeral directors know from experience that, even when a death is expected, there is a period immediately following that death that we can call time of acute loss. During this time the brain goes into emergency mode. Memory, judgment and decision making are temporarily impaired. Families may…
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Alan Creedy and Danny Jefferson have announced the formal launch of J & C Advisors, a newly organized advisory platform created to support independent funeral home owners and successors as they navigate a period of profound change within the profession. The launch coincides with a new website and the consolidation…
Read MoreBy Alan Creedy There’s an old saying: “Tell one person a secret and you have a 50% chance it stays a secret. Tell two, and that chance drops to zero.” One of the seller’s greatest sources of leverage is the ability to walk away from a deal. Once a potential…
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In the latest episode of Two Guys and a Question, funeral service innovators Alan Creedy and Danny Jefferson tackle a topic that’s never been more important: rebuilding trust between funeral directors and their communities. Host Danny Jefferson recalls how a simple act of connection — striking up a conversation with…
Read MoreMandy Stafford, preplanning and national partnerships manager for Return Home, recently joined Alan Creedy and Danny Jefferson on their podcast Two Guys and a Question to discuss how her company is helping families embrace a new, natural approach to death care through natural organic reduction — also known as terramation…
Read MoreOn a recent episode of “Two Guys and a Question,” Alan Creedy and Danny Jefferson tackled one of the most overlooked — and costly — issues in funeral service: the absence of intentional mentorship. Drawing on a century of combined experience, they explored the cultural, financial and reputational damage that…
Read MoreAlan Creedy, one of the funeral profession’s most trusted consultants and the author of “Finish Well: An Exit Guide for Funeral Home Owners”, recently cleared time out of his schedule to shine a spotlight on his upcoming Blue Ocean Tour Workshop, May 12–14 in Minnesota, in an exclusive video interview…
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Alan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” continued drilling down into market research and what it means for funeral homes on their latest episode. Much of their discussion was related to online pricing, as they observed that…
Read MoreThere is no way you can educate them on what they need until you know what they want. That’s one of the nuggets of wisdom that Danny Jefferson, the co-host with Alan Creedy of the popular podcast “Two Guys and a Question” shared on their latest episode. The two men delved…
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Alan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” shared a bevy of insights on whether and how to post prices online in their latest episode. Both men alluded to the fact that funeral homes may very well soon…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” shared a myriad of insights on “the ins and outs of discounting prices” in their latest episode. “The implicit assumption in funeral service is that the form of disposition dictates…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” interviewed a death-care marketing veteran to share a myriad of insights in their latest episode. Their special guest was Joe Weigel, owner of Weigel Strategic Marketing, who provides an array…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast, shared a myriad of insights in about 10 minutes in the latest episode of “Two Guys and A Question.” Focusing on how to tackle the challenge of there being “too much month at the end of the…
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