Kelly Kohut, regional vice president of Partnership Development at Precoa, and Jenny McClanahan, creative director of @need Marketing, will return to the stage at this year’s National Funeral Directors Association Professional Women’s Conference in Savannah, Georgia, to speak on the topic of consumer change and how it will impact funeral…
Read More@need Marketing, known for its comprehensive approach to helping funeral homes reach more families, is taking its online marketing services to the next level in 2024 by appointing a new digital marketing manager. Jansen Lenzi has joined the @need team to lead the charge on using the latest digital tactics…
Read MoreThis September marks five years in business for @need Marketing, a full-service agency dedicated to raising the bar for marketing standards in the funeral profession. FuneralVision.com wrote an in-depth profile of the company here. The story of @need Marketing begins with the Outlook Group, where Michael Anderson worked alongside his…
Read MoreBy Michael Anderson, head of @need Marketing You may have wondered: Is there a difference between a “mortuary” and a “funeral home?” Why do some death-care providers call themselves one or the other? There are many who think they know the answer, but the truth may not be so clear-cut.…
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