More Than a Cremation Provider: How Tammy Friedman Built Choice Cremation Around Compassion
By Thomas A. Parmalee When Tammy Friedman talks about direct cremation, she doesn't begin with affordability. She doesn't start with convenience, online arrangements, or the growing cremation rate. Instead, she talks about grief. "I've found that families who choose direct cremation aren't looking for fewer services," Tammy said. "They're looking…
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