In the latest episode of Two Guys and a Question, funeral service innovators Alan Creedy and Danny Jefferson tackle a topic that’s never been more important: rebuilding trust between funeral directors and their communities. Host Danny Jefferson recalls how a simple act of connection — striking up a conversation with…
Read MoreMandy Stafford, preplanning and national partnerships manager for Return Home, recently joined Alan Creedy and Danny Jefferson on their podcast Two Guys and a Question to discuss how her company is helping families embrace a new, natural approach to death care through natural organic reduction — also known as terramation…
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On a recent episode of “Two Guys and a Question,” Alan Creedy and Danny Jefferson tackled one of the most overlooked — and costly — issues in funeral service: the absence of intentional mentorship. Drawing on a century of combined experience, they explored the cultural, financial and reputational damage that…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” continued drilling down into market research and what it means for funeral homes on their latest episode. Much of their discussion was related to online pricing, as they observed that…
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There is no way you can educate them on what they need until you know what they want. That’s one of the nuggets of wisdom that Danny Jefferson, the co-host with Alan Creedy of the popular podcast “Two Guys and a Question” shared on their latest episode. The two men delved…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” shared a bevy of insights on whether and how to post prices online in their latest episode. Both men alluded to the fact that funeral homes may very well soon…
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Alan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” shared a myriad of insights on “the ins and outs of discounting prices” in their latest episode. “The implicit assumption in funeral service is that the form of disposition dictates…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” interviewed a death-care marketing veteran to share a myriad of insights in their latest episode. Their special guest was Joe Weigel, owner of Weigel Strategic Marketing, who provides an array…
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Alan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast, shared a myriad of insights in about 10 minutes in the latest episode of “Two Guys and A Question.” Focusing on how to tackle the challenge of there being “too much month at the end of the…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast, shared a myriad of insights with guest speaker Bill Johnston on their latest episode of “Two Guys and a Question.” Breaking with tradition of hosting an episode in 12 minutes or less, Creedy and Jefferson dived…
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Alan Creedy and Danny Jefferson tackle another big question in the latest episode of “Two Guys and a Question,”a podcast where the two industry stalwarts focus on key issues facing funeral directors to stimulate debate and collaboration. The latest episode, titled “When Tasks Defeat Purpose,” highlights some simple ways funeral…
Read MoreAlan Creedy, a consultant who has served the death-care profession for more than 40 years, will be teaming up with Danny Jefferson, a longtime funeral director, to deliver an eye-opening presentation at the National Funeral Directors Association's convention on Sunday, Sept. 10 in Las Vegas. The title of their talk…
Read MoreHave you ever sat up awake at night and pondered the answers to these or similar questions: Should I charge extra for weekend work? What is geofencing and how can it increase my business? How can I merchandise my service charge? What skillsets must a 21st century staff have? How…
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