At top: George Owens and Mike Cooperman, the founders of Guidant. Guidant, the patented technology platform enabling cemeteries to sell property and related services online from their own website, recently announced a partnership with CemSites, a Messenger Family Company and the nation’s premier inventory management and mapping technology for cemeteries.…
Read MoreBy Thomas A. Parmalee For years, deathcare professionals have watched consumer behavior shift decisively online. Families now research funeral homes, compare cremation options and even complete preneed arrangements digitally. Yet one major segment of the profession has remained largely offline: cemetery property sales. Guidant was created to change that. Founded…
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Fortitude Research and Marketing announced the launch of Guidant, a technology company pioneering digital commerce solutions for cemeteries and funeral homes. The patented platform enables families to purchase cemetery property and related services directly from cemeteries, completely online — a first for the deathcare profession. While several companies have made…
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