Beyond Preplanning: ‘Preserve Their Voice’ Helps Funeral Homes Engage Families Through Storytelling
By Thomas A. Parmalee When Jason Troyer speaks with families, funeral homes and cemetery professionals, a common theme emerges: When someone is gone, what their family members often miss the most is their voice. “Families may have thousands of photographs, but only a few saved voicemails or short video clips,”…
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