By Thomas A. Parmalee If you work in the deathcare profession, it’s challenging to decide where to spend your time and money. “The key is to stop trying to be everywhere and start investing where you can make the biggest impact,” according to Joe Weigel, the owner of Weigel Strategic…
Read MoreAlan Creedy and Danny Jefferson, two funeral service innovators who host a popular podcast called “Two Guys and a Question,” interviewed a death-care marketing veteran to share a myriad of insights in their latest episode. Their special guest was Joe Weigel, owner of Weigel Strategic Marketing, who provides an array…
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In the photo above: Jim Wiens, Doric Products; Scott Stults, Barkley Funeral Chapel; and Mark Bolander, Rex Vault Service attended Pvt. Harold Poulter’s ceremony on June 4 at the Janesville cemetery. By Joe Weigel, owner of Weigel Strategic Marketing It was Sir William Gladstone who said, “Show me the manner in…
Read MoreBy Joe Weigel, owner, Weigel Strategic Marketing It’s not unusual for some funeral home owners to have healthy egos. Guiding a small business like a funeral home through the never-ending ups and downs takes great confidence. Unfortunately, in some cases, egos can inflate into so much self-confidence it impedes short–and long–term…
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By Joe Weigel, owner, Weigel Strategic Marketing Years ago, a wise friend told me that the most affordable tax professional I would ever hire was the one I called before I tried to do my own taxes. I’ve since come to realize that the same may hold true with writers.…
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