Liza Altenburg Archives - FuneralVision.Com

Exclusive Book Excerpt from “Selling with Sensitivity” for FuneralVision.com Readers

Posted on September 16, 2023

FuneralVision.com recently landed an exclusive interview with Liza Altenburg, a sales executive with Park Lawn Corp. and the author of the popular book, "Selling With Sensitivity: Achieving Success in Deathcare Sales Through Empathy, Service and Connection." The below, shared with the author's permission, is an excerpt from Chapter 2 of…

Liza Altenburg Writes the Book She Wishes She Had as a Newcomer to Death-Care Sales

Posted on July 23, 2023

By Thomas A. Parmalee Liza Altenburg, the sales manager at Oakview Cemetery and Acacia Park Cemetery, both of which are owned by Park Lawn Corp. and located in Michigan, published the book that she wishes she had when she started her journey in the death-care profession: "Selling with Sensitivity: Achieving…