By Thomas A. Parmalee When you get good enough at something, that’s usually an invitation for being asked to move out of your wheelhouse. And that’s what happened at The Outlook Group, which was founded by Charles Anderson and became one of the most effective preneed marketing firms in the…
Read MoreBy Joe Weigel, owner, Weigel Strategic Marketing Years ago, a wise friend told me that the most affordable tax professional I would ever hire was the one I called before I tried to do my own taxes. I’ve since come to realize that the same may hold true with writers.…
Read MoreBy Welton Hong, founder of Ring Ring Marketing Scandal. Hacker. Fake news. These are the buzzwords of the modern internet, and many people are exhausted by the need to remain aware and double-check everything they read online. It's no wonder consumers crave authenticity. More than 85% of consumers say authenticity…
Read MoreBy Welton Hong, founder of Ring Ring Marketing Almost 90% of consumers say they won't come back to a website after having a bad experience. Poor navigation, hard-to-follow pages, or dark blue font on a black background are just a few examples of things that can negatively impact user experience…
Read MoreStrategic Funeral Resources, the Ontario, Canada-based consulting company that helps funeral homes innovate and transform, recently introduced its social media advertising programs that start at under $100 per month, according to a news release. Each program is available in one of two (standard and preferred) packages, and many offer exceptional…
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