@need Marketing has expanded its core team, appointing Becky Hart as the company’s newest account strategist. Working under @need’s longtime manager of account strategy, Faith Bennett, Hart will contribute to one of the agency’s key offerings: comprehensive, data-driven marketing strategies for their funeral home and cemetery partners. In her role,…
Read MoreDriven to provide a seamless, comprehensive approach in digital marketing and help their funeral home clients connect with more families in need, @need Marketing has hired a new Agency Traffic Coordinator, Brooke Feher. Feher’s position will see her act as a bridge between clients and creatives, ensuring that all projects,…
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@need Marketing is excited to announce that it has joined the esteemed members of Selected Independent Funeral Homes. As a full-service agency that specializes in supporting the needs of funeral homes and cemeteries across the U.S., the team at @need feels that Selected is the right place to be. Serendipitously,…
Read MoreKelly Kohut, regional vice president of Partnership Development at Precoa, and Jenny McClanahan, creative director of @need Marketing, will return to the stage at this year’s National Funeral Directors Association Professional Women’s Conference in Savannah, Georgia, to speak on the topic of consumer change and how it will impact funeral…
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@need Marketing, known for its comprehensive approach to helping funeral homes reach more families, is taking its online marketing services to the next level in 2024 by appointing a new digital marketing manager. Jansen Lenzi has joined the @need team to lead the charge on using the latest digital tactics…
Read MoreBy Thomas A. Parmalee With 2024 in full swing, it’s time for funeral professionals to take a look back at the year that just ended – and to envision what lies ahead. The path you plot forward will be critical to whether you succeed … or fail. To put 2023…
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By Thomas A. Parmalee When you get good enough at something, that’s usually an invitation for being asked to move out of your wheelhouse. And that’s what happened at The Outlook Group, which was founded by Charles Anderson and became one of the most effective preneed marketing firms in the…
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