By Thomas A. Parmalee A funeral home or cemetery’s reputation is no longer defined solely by word-of-mouth. It is quantified, scored and publicly displayed — often before a family ever picks up the phone. That was the central message of a recent webinar led by Welton Hong, CEO of Ring…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing It started, as many things do today, with a phone call that felt slightly off. A funeral director recalls speaking with a family who had already “done their research.” They mentioned glowing online reviews — dozens of them — praising…
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By Welton Hong, founder and CEO of Ring Ring Marketing In recent years, online reviews have become one of the most influential factors families consider when choosing a funeral home. In fact, multiple consumer studies show that most families read online reviews before making first contact — often during moments…
Read MoreBy Rick Gershman is the Vice President of Messaging & Content for Ring Ring Marketing Today, online reviews are incredibly important to your funeral home. Most families take at least a cursory look at your firm's overall review score, particularly on Google, before calling you. And that's true even if…
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