FuneralVision.com will present The Innovation Invitational: Where Creativity Meets Tradition, a new educational and networking event for deathcare professionals scheduled for Thursday, May 27, 2027, at Turf Valley Resort in Ellicott City, Maryland. Designed for funeral home owners, funeral directors, crematory professionals and suppliers dedicated to advancing the profession, the…
Read MoreBy Welton Hong, Founder & CEO, Ring Ring Marketing You are about to lose customers and not know it. That may sound dramatic, but Apple has introduced a significant change to the local-search landscape that funeral homes, crematories and cemeteries need to understand. Apple Maps advertising has begun rolling out…
Read More
By Welton Hong, founder and CEO, Ring Ring Marketing In an earlier article, I went into some detail the steps funeral homes should take before initiating a Google Local Services Ads campaign, which can be a great way to protect and boost market share. Now let's get to what I…
Read MoreBy Welton Hong, founder and CEO, Ring Ring Marketing There is a temptation with any new marketing opportunity to think the first question is, “How do I get more leads?” With Google Local Services Ads, I think that is the wrong place to start. The better question is: “Are we…
Read More
By Welton Hong, founder and CEO of Ring Ring Marketing When funeral home owners ask me whether they should invest in Google Ads or Google Local Services Ads, my answer is always the same: You're asking the wrong question. The real question isn't which platform is better. It's where a…
Read MoreBy Welton Hong, founder and CEO, Ring Ring Marketing For years, Google Business Profile has been something funeral homes and cemeteries updated manually. You added your hours, uploaded photos, responded to reviews and listed the services you wanted potential families to see. That is changing. Google is increasingly using artificial…
Read More
Every cemetery wants to expand its reach online, but chasing the next viral post isn't the answer. A new article on CemeteryVision.com explains why long-term success on social media comes from showing up consistently with meaningful, community-focused content rather than trying to capture fleeting internet fame. The article features loads…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing For funeral homes and cemeteries, local search is no longer just a marketing tactic. It is often the first interaction a family has with your business during one of the most emotionally vulnerable moments of their lives. When someone searches…
Read More
The Ring Ring Marketing team is looking forward to connecting with clients and deathcare professionals who want to serve more families at the ICCFA Experience, April 29 to May 1 at the Fort Worth Convention Center in Fort Worth Texas. Welton Hong, the founder and CEO of Ring Ring Marketing,…
Read MoreBy Thomas A. Parmalee Funeral homes have long understood the importance of meeting families where they are. Today, that reality spans both physical and digital touchpoints — and according to Welton Hong, the founder and CEO of Ring Ring Marketing, success depends on integrating both. During an April 7 webinar,…
Read More
By Thomas A. Parmalee A funeral home or cemetery’s reputation is no longer defined solely by word-of-mouth. It is quantified, scored and publicly displayed — often before a family ever picks up the phone. That was the central message of a recent webinar led by Welton Hong, CEO of Ring…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing If you run a funeral home, one of the most important questions you should be asking is simple: When a family in my community experiences a death and searches online for a funeral home, do they find us? Today, the…
Read MoreBy Thomas A. Parmalee Artificial intelligence has moved from novelty to utility with remarkable speed. For cemetery operators and funeral directors — professionals whose work is rooted in tradition and trust — that shift can feel both intriguing and intimidating. During a recent webinar titled “AI for Cemeteries: A Simple,…
Read MoreBy Welton Hong, founder and CEO of Ring Ring Marketing At some point, nearly every funeral home owner asks the same question: Does anyone still care about the BBB seal? With Google reviews, social proof and online reputation now driving most consumer decisions, the value of an accreditation from the…
Read More
