The Academy of Professional Funeral Service Practice has approved Tech Turbocharge: Digital Tools to Elevate the Deathcare Profession for five hours of continuing education.
Thomas Parmalee, founder of FuneralVision.com, which is hosting the Dec. 11 event at the DoubleTree by Hilton Baltimore — BWI Airport, noted the approval is recognized by many states.
“But we are not stopping there,” he said, noting that CEU applications for Tech Turbocharge have also been sent to Maryland, New Jersey, Pennsylvania, Ohio and other states that do not automatically accept Academy approval.
Some of the most trusted experts in deathcare will come together at the DoubleTree by Hilton Baltimore – BWI Airport to reveal why it’s so important to embrace new technology solutions and which tools can help your funeral home, crematory and/or cemetery boost market share. You’ll walk away with a blueprint so you can:
- Enhance the family experience: Modern tools provide personalized, seamless communication, helping families feel more supported during difficult times.
- Boost operational efficiency: Automation and integrated systems reduce administrative burdens, allowing staff to focus on compassionate service.
- Improve revenue streams: Advanced marketing and analytics tools can drive more preneed and at-need cases by reaching the right families at the right time.
- Future-proof your business: Early adoption of technology ensures long-term competitiveness as consumer expectations continue to evolve.
Speakers include:
Matthew Bailey is a sixth-generation licensed funeral director and embalmer, certified celebrant, certified crematory operator and celebrant trainer. He owns Connecticut Life Tributes, which includes B.C. Bailey Funeral Home, Bailey Funeral Home and Carpino Funeral Home. He will deliver a session titled “Tech that Touches: Using Technology to Enhance the Human Experience in Funeral Service.”
Minh Reid, manager of e-commerce and web strategy at Carriage Services, is a strategic leader in digital merchandising, e-commerce and site optimization, recognized for driving meaningful improvements in user experience and digital performance. As manager of e-commerce and web strategy at Carriage Services, she spearheads initiatives that combine data-driven insights with compassionate design, helping funeral homes and cemeteries create digital experiences that are as supportive and accessible as in-person care. With more families beginning their journey online, Minh focuses on meeting them where they are, whether through mobile-friendly obituaries that serve as lasting memorials or integrated eCommerce features that allow loved ones to connect and support from afar. Her work reflects a core belief: Technology doesn’t replace care, it amplifies it.
Brent Thomas, head of business development at Dead Ringers, has more than 28 years of experience in the deathcare profession. He began his journey in cemetery and funeral preneed sales before quickly advancing into sales leadership roles. He went on to work at Batesville and also led the sales training and development team at Homesteaders Life Company. He will deliver a session titled “Beyond the Call: Using Analytics, Learning and AI to Elevate the Customer Experience.”
Welton Hong, founder and CEO of Ring Ring Marketing and the secret weapon behind some of the deathcare profession’s highest volume firms, will deliver a presentation titled “Tech-Savvy Growth: How AI and Digital Marketing Can Elevate Your Business.”
Cole Waybright is the vice president of sales optimization at Homesteaders Life Company. He formerly was an executive at Foundation Partners Group, serving as vice president of sales operations, director of preneed and as a preneed manager. He will deliver a session titled “Breaking Silos: Maximizing Efficiency with Integrated Technology.”
Reserve Your Seat Early and Save Money!
The DoubleTree by Hilton Hotel Baltimore – BWI Airport is 10 minutes from Baltimore/Washington International Airport, with a free 24-hour shuttle both ways.
Its location near I-195 offers easy access to downtown: Camden Yards, M&T Bank Stadium, and the Inner Harbor are eight miles away. Enjoy a warm chocolate chip cookie when you arrive!
Register for Tech Turbocharge before Sept. 12 and you will pay only $229 per ticket, which includes breakfast and lunch. After the early-bird expires, everyone pays $349.
Reserve your hotel room at our special rate here: https://group.doubletree.com/9nhuvg
Tech Turbocharge would not be possible without our generous sponsors, including our Platinum sponsor, Homesteaders Life Company; and our Gold sponsors, Carriage Services, Celebrate Life Co., ASD – Answering Service for Directors and Ring Ring Marketing.
Don’t miss your chance to join your peers and move your business forward by signing up for Tech Turbocharge.
Don’t forget: Visit www.TechTurbocharge.com to learn more about the event – or just click on the events tab on FuneralVision.com.
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