Mark and Valerie Davis (picture at top), co-founders of ValMark Memorial Group, Inc. are proud to announce that VMG’s Hospice Collaboration Program …“Helping Hearts Heal” is in the process of being rolled out to all exclusive VMG funeral home providers nationwide.
When Mark and Valerie began their journey creating Cremation-With-Care back in 2020 during the height of COVD, they both agreed that the CWC business model would have to be purpose driven. They determined that without a unique value proposition, Cremation-With-Care would be perceived as just another cremation service and launching a cremation start-up without a UVP in the nation’s most price competitive market (Florida} would be doomed to fail. Because when you look and sound like every other funeral home or cremation service, the only thing consumers have to go by is price … and when you compete on price, everyone loses.
Mark and Valerie understood that the most important pillar of their business strategy would be to establish a compelling position and message that anyone could instantly understand. They created a way to gain a sustainable competitive advantage while offering greater value, greater service and greater benefits.
ValMark’s Hospice Collaboration Program, “Helping Hearts Heal” was born.
Over the past six years Mark and Valerie have proved the business model for Cremation-With-Care and attribute the VMG Hospice Collaboration Program as the driving force behind their growth and success.
Now, funeral home owners with the desire to have their firms designated Hospice Collaboration Specialists can join hundreds of family-owned funeral homes across America who have gone from being just another choice, to being the only choice.
Funeral home owners can learn about becoming an exclusive provider for ValMark’s direct-to-consumer brands by submitting the become a provider form on: www.ValMarkMG.com
Read a FuneralVision.com profile of Mark Davis, ValMark and Cremation with Care.
