Mitch Rose, a popular leader in the death-care profession, was elected president-elect of the International Cemetery, Cremation, and Funeral Association during the 2024 Annual Convention & Exposition in Tampa, Florida, held from April 10-13, 2024.
With a career spanning over three decades, Rose brings a wealth of experience and strategic vision to this pivotal role, further solidifying his impact on the profession. “Being elected president-elect of the ICCFA is a profound honor for me, symbolizing a lifelong commitment to excellence and innovation in the death-care profession,” he said. “I am eager to leverage my experience to elevate our profession’s standards further, ensuring integrity and exceptional service in every aspect of our work.”
Rose is the CEO of The O’ahu Cemetery Association and O’ahu Mortuary, a wholly owned subsidiary in Honolulu, Hawaii, where he serves 1,500 clients annually. The O’ahu Cemetery, established in 1844, is the first public cemetery on the island.
Before his tenure in Hawaii, he was president and CEO of The Woodlawn Cemetery and Woodlawn Conservancy fundraising organization based in the Bronx, New York. Joining Woodlawn in 2010, he spearheaded transformative initiatives, including master planning, establishing a workforce development program with the World Monument Fund for the restoration projects, and achieving a Level II Arboretum designation for landscape beautification, and the complete restoration of the Woolworth Chapel, contributing significantly to preserving this National Historic Landmark.
Rose’s distinguished career began on the for-profit side with NYSE consolidators, where he served as the managing partner/general sales manager/area leader for Carriage Services from 2000 to 2010, overseeing cemeteries and funeral homes across 13 states along the East Coast and Mid-Atlantic. Before his tenure at Carriage Services, he was area vice president/cluster manager for Service Corporation International from 1990 to 2000, managing multiple funeral homes, cremation centers, and cemeteries across diverse markets.
Throughout his career, Rose has garnered accolades for his outstanding performance and dedication within the profession, including serving as the Past President of the Cremation Association of North America. His leadership reflects his core values, which were instilled in him from childhood: “There is a place for everything and everything in its place,” and “If you’re going to do it, do it right and give it your best, or don’t do it all.”
Founded in 1887, the International Cemetery, Cremation and Funeral Association is the only international trade association representing all cemetery, cremation, funeral and memorialization segments. The association is comprised of more than 10,000 members in the cemetery, funeral home and crematory industries, supplier and related businesses worldwide.
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